For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

We all know that artificial intelligence systems are watching how we browse and shop online. Now, more than ever, the ...

Delta has been testing a new AI revenue management system in select markets to develop a pricing model that creates real-time, "personalized" prices unique to each customer. Instead of a fixed price ...

But with “surveillance pricing,” consumers give up data that enables companies to sometimes charge them more for products.

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Pricing is one of the most powerful levers a business has, yet it is ...

Flying is about to get a lot more personal. Delta Air Lines announced that it’ll use artificial intelligence (AI) to individually determine 20% of its ticket prices by the end of the year. Currently, ...

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Jay L. Zagorsky, Boston University (THE CONVERSATION) Recently, Delta Air Lines ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...

Jay L. Zagorsky does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...