Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic indicator can serve as a barometer ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are ...

The following is a summary from The Post-Covid Industry Forecast report. To access the full PDF, please click here We begin our analysis with a brief overview of what is known about the coronavirus, ...

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to ...

Their is a new wave of behavior around drinking in public which could have a major impact on the alcohol and cannabis industry. In bars across the country, a subtle shift is underway: younger patrons, ...

Successful brands approach storytelling as a strategic function because they understand that the right narrative can change ...

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...