Looka is an AI-driven design tool that specialises in logo creation and branding, letting users generate logos based on their ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...

Why they last, and what we can learn from them.

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...

Bold, strategic branding is reshaping how law firms build reputation, attract talent, and stay competitive. Here’s how the best are doing it. Effective branding is more than just logos and colors—it’s ...