Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel delivered customers to their Web site and how ...

Let’s face it — every Web site is a “marketing Web site.” Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl trying to connect with her friends on MySpace ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Online marketing has changed a lot from what it was at the time of its inception. Link building is no longer the ultimate way to promote a business. Search engines, along with social media channels, ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer. One thing I’ve learned after going ...