WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
Looking for new revenue streams: Ad agency giants WPP and Dentsu are fighting in-housing — by helping brands adopt the trend In 2019, WPP made the seemingly counterintuitive decision to more ...
Meet the 12 Dentsu execs who just gained power from the advertising company's new data-focused reorg
Like rivals WPP, Omnicom, and Publicis, Dentsu faces significant challenges moving a massive network based on traditional broadcast advertising into the digital era. Many details of the new ...
Dentsu has appointed Beth Ann Kaminkow CEO ... She was previously Global Chief Commerce Officer and CEO NY at WPP’s VML, where she was a key player in growing the agency’s Commerce Practice ...
Dentsu has appointed Beth Ann Kaminkow CEO ... She was previously global chief commerce officer and CEO NY at WPP’s VML, where she was a key player in growing the agency’s Commerce Practice ...
The agencies named include dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP. According to the research, DeSmog claimed that advertising companies often keep their fossil fuel industry work ...
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