So for us, the best beauty trends of this year really came down to three things: actual staying power that will go into 2026 ...

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

A year of stalled processes, surprise moves and high-stakes bets reshaped the industry landscape this year, setting the stage ...

Gen Z consumers crave IRL experiences. YSL Beauty is building stores that ensure its digital ethos is captured offline.

Luxury beauty labels from Loewe to 111Skin are investing in the American market. There’s plenty of opportunity for those who ...

For the more pragmatic giftee who enjoys the art of patience, Bader’s advent calendar is a treasure to discover for 12 days ...

The actor tries her hand at beauty vlogging with her favorite high-end and drugstore products—one picked up on her first trip ...

In a tough moment for brands, businesses are having to get picky about where to put their dollars. For beauty innovation, this means high stakes for brands when selecting which technologies to invest ...

To counteract the harsh winter conditions, experts say to switch to this retinol-alternative for all your smoothing and ...

Now glossy formulas prioritize hydration versus just surface-level shine. “Traditional lip glosses use petroleum and petroleum-derived ingredients to achieve a shiny look and balmy feel, but end up ...

The Ordinary leads the consumer sentiment pillar for the third year in a row, bolstered by consumer perceptions of its efficacy and values, alongside strong purchase rates. Cerave and La Roche-Posay ...

“Recession indicators” are playing out in everyday beauty choices and cutbacks online, where hashtags like #RecessionCore are trending. No matter how subtle or bold, these changing beauty trends ...