Companies keep refreshing their official statements—but the real question is why they don’t actually use them. Every few years, like clockwork, organizations gather the leadership team, hire a ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Wisconsin Rapids city officials reviewed draft mission, vision and value statements informed by resident and staff surveys. The Common Council aims to align its budget priorities with resident ...

A mission statement serves as a clear and concise articulation of the company’s aspirations and the facets that differentiate it from competitors. It is a declaration that answers the fundamental ...

RUSSELLVILLE -- Arkansas Tech University begins 2025 with a new mission statement and a new vision statement. The statements were developed by the university President Russell Jones and other senior ...

Peter Ross is the CEO and cofounder of Senior Helpers, a leading national non-medical in-home senior care franchise. Scaling a business is a challenge, especially for mission-driven companies. Growth ...

Missouri State University has launched a new strategic plan called "Igniting Opportunity." It emphasizes integrating the university's public affairs mission across the curriculum. The university also ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...