Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...
EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...
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Pennsbury cheerleading team named national champions
FAIRLESS HILLS, PA — National Champions has a nice ring to it. That's exactly what the Pennsbury High School Varsity Cheerleading Team is...National Champions. The cheer team not only participated in ...
Varsity Spirit founder Jeff Webb, who has been hailed as the architect of modern cheerleading competition, died unexpectedly Thursday at the age of 76. Webb created Varsity Spirit in 1974, building it ...
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