Ava's most popular video, which has been viewed 8.6m times, shows her unboxing a toy Barbie house from Argos Children around the world are currently trying to decide which toys to put on their ...

This January, the public prosecutor’s office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in abusive advertising practices toward ...

Long ago in a galaxy not so far away, selling toys was a lot simpler. Put a commercial on TV. Lure shoppers to Toys R Us. Today, it’s not so easy to attract the attention of digital-savvy kids and ...

Add articles to your saved list and come back to them any time. Don't let the name fool you. FluffyJet Productions is one of Australia's most formidable YouTube juggernauts. Run from a location in ...

The Unboxing Boys are back with a box filled with Disney-themed interactive products, which encourage imaginative, creative play for children between the ages of two and eight. Here's everything we ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...

New York City’s Javits Center is a big, boring building that hosts big, boring conferences. But on a recent day in February, the Manhattan convention center was filled with giant Lego dinosaurs, ...

Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Walt Disney Co. has unveiled plans for a massive marketing push for toys tied to “Star Wars: The Force Awakens.” Touted as the world’s first global live toy unboxing event, the Mouse House will launch ...