When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ofir Peretz via Getty Images As part of Typography Week at Creative Bloq, we've been ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

All marketers are familiar with the idea of visual branding with logos and colors. And while most consumers on a day-to-day basis don’t notice fonts, a switch in font can completely change the look ...

When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

The wrong styling can ruin a perfectly good message. That’s why UVA leans on the typeface used in the first printed edition ...

Brand experience and design are absolutely essential to meeting consumers’ expectations. More than 80 per cent of consumers believe that brand experience is as important as the products and services ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

As of this week, Calibri is no longer Microsoft's default font. Aptos, a sans serif typeface inspired by mid-20th-century Swiss typography, has taken its place. Aptos will start appearing as the new ...