Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

For the past 60 or so years marketers have consistently tried to find the ultimate way to entice consumers to buy the products they are flogging. The traditional marketing industry believed that ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

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