A brand may be friendly, bold, luxurious or playful but when the fonts used do not correspond to it and the message is ...

One of the major traps, when talking about type, is mixing up fonts with typefaces or treating them as synonymous. Many a typographic expert has haughtily corrected a beginner for mistakenly using the ...

Typography is much more than just choosing a font – it plays a fundamental role in shaping a brand’s identity and influencing user experience in the digital world. From the moment a visitor lands on a ...

Who cares about penmanship if we’re typing everything and reading words on a screen? But then again, handwriting is a fascinating window into human cognitive activity. Sure, graphology is a murky ...

Swedish car brand Volvo has collaborated with type studio Dalton Maag to create a dedicated typeface for use in its cars, which aims to be as easy to read as possible. Named Volvo Centum, the typeface ...