Tourism marketing has emerged as a dynamic, interdisciplinary field that blends traditional strategies with modern technological innovations. It involves the development and promotion of destination ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

With United States elections to take place in just a few weeks, once again we see marketing as a form of theatrical art. To emphasize this point we need to think about last year’s marketing failures ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing. In the role, Marshburn will lead the agency’s marketing strategy and manage the ...

Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state ...

VIRGINIA, USA — Governor Glenn Youngkin on Tuesday announced more than $2 million in matching grant funds for 197 local tourism programs across Virginia, part of a public-private initiative expected ...

The push to ban TikTok in the U.S. has again gained momentum – a move that would have enormous consequences for the travel industry. TikTok is one of the most popular marketing channels in the world.

The Children’s Museum & Theatre of Maine received a $200,000 grant that will allow the Portland attraction to launch a multi-tiered marketing campaign to increase awareness among tourists with ...

The Maine Downtown Center’s “community tourism” program includes a sail out of Rockland Harbor with a shore stop at a traditional boatbuilding workshop. PHOTO / COURTESY OF ONE MORNING IN MAINE The ...

Jamaica has intensified its global tourism marketing push following Hurricane Melissa, with Tourism Minister Edmund Bartlett leading a high-level mission in New York and Madrid. The campaign targets ...

Connecticut's tourism season is kicking off this Memorial Day weekend, but restaurants are asking for more support from the state as the governor works on the budget. The Connecticut Restaurant ...