With a change of ownership in the works, the fate of TikTok’s algorithm – the secret sauce of its success – is up in the air. Whatever happens, changes to the video sharing app are coming.

Oracle shares edge higher as company secures key role in U.S. TikTok deal, enhancing data security and control.

Try as they might, corporations and marketing agencies have yet to hack TikTok’s formula for virality (as they did with its late, great predecessor, Vine), and weirdos rose to the top of everyone’s “For You” page this year. Trends emerged faster ...

The House Committee on Oversight and Reform is turning to TikTok as it continues to track accountability from social platforms. Congress sent a letter to TikTok CEO Shou Zi Chew on Wednesday urging the social platform to turn over documents detailing how ...

TikTok is planning to make some changes to its highly popular and sometimes controversial For You page algorithm. According to a new report from the Wall Street Journal, TikTok is adjusting its recommendation algorithm to “avoid showing users too much of ...