Apple ended its famous “Think different” ad campaign more than 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign ...

In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

Chess grandmaster and AI thinker Gary Kasparov shares this Picasso quote from 1968 at Northeastern University. Have we seen this movie before? The year was 1997. The internet boom was beginning to ...

Have you ever wondered what it was like behind the scenes of Apple’s famous ‘Think Different’ advertising campaign? The 1997 ad was mainly attributed to Steve Jobs in Walter Isaacson’s biography, but ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...

The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" ...