Target is rolling out redesigned Baby Boutiques, complete with a Baby Concierge service to help shoppers navigate the arrival of a new human.

The retailer is redesigning its baby section to make shopping easier for strollers, car seats and other big-ticket items.

Target is launching Baby Boutique with nearly 2,000 new items, premium brands and expanded expert services to make shopping easier for parents.

Target is leaning into Tar-jay in one key department: baby goods. The Minneapolis-based chain announced this week that it is launching Baby Boutique, with a mix of premium brands, affordable offerings ...