February 22, 2007 Eleven of the most innovative toys were recognized at the seventh annual T.O.T.Y. (Toy of the Year) Awards ceremony, last week. The annual Toy of the Year award, representing the ...

ELMO WAS NO laughing matter for more than 50 adults yesterday. Some waited more than an hour outside the Times Square Toys “R” Us for the hot new TMX Elmo, only to learn that supplies were extremely ...

Major retailers are vying to publicize last-minute shipments of TMX Elmo – the must-have holiday toy made all the more desirable by its scarcity – in the hopes of generating goodwill among harried ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

The newest incarnation of the Tickle Me Elmo doll, TMX Elmo, was always going to be an attention-grabber. It was the job of Fisher-Price and Freeman Public Relations (FPR) to create the biggest toy ...

WASHINGTON/NEW YORK (Reuters) - The latest Elmo incarnation was unveiled yesterday - a new version of last year's hit TMX Elmo that allows kids to induce a case of the hiccups or a laughing fit to the ...

EAST AURORA, N.Y. -- He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm. Fisher-Price, a unit ...

Elmo, that giggly red monster who stars in a show within a show during "Sesame Street," was an instant hit upon release in September for the Christmas-driven toy season. Others may emerge, but brisk ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

This TMX Elmo is one hot item this holiday season. We first heard about it back in September. We’ve also seen a videos of the doll in action and even saw a TMX Elmo sex tape. But this is just ...