Why does global luxury still treat African consumers as if they haven`t learned `good taste` yet? In this opinion piece, Ray ...

Research from Cornell University suggests that people assign different levels of social status to others depending on how they choose to pay for goods and services, Allen Adamson and Alexander Fulmer ...

It’s sometimes said that people buy products they don’t really need, with money they don’t really have, to impress people they don’t really like. This behaviour is known as conspicuous consumption ...

Recent research suggests that biological rhythms may exert a subtle yet powerful influence on male consumer behavior. A study published in Psychopharmacology has found that men in committed ...