Adam Scott tells PEOPLE about his experience meeting and working with Jake from State Farm (a.k.a. Kevin Miles) in an all-new ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Founded in 1922, the company has become a household name, known for its catchy slogan, "Like a good neighbor, State Farm is ...

Airing the ads for this year's game would have cost State Farm approximately $24 million: $14 million for buying two units of commercial airtime from Fox and about $10 million for creative costs.