Adam Scott tells PEOPLE about his experience meeting and working with Jake from State Farm (a.k.a. Kevin Miles) in an all-new ...

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles area.

That's exactly what happened in the creation of "Jake from State Farm." Once just a line in an early-2010s commercial, Jake from State Farm has now become one of the most important spokespeople in ...

Airing the ads for this year's game would have cost State Farm approximately $24 million: $14 million for buying two units of commercial airtime from Fox and about $10 million for creative costs.