Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...

Sigmund Freud observed that, "The mind is like an iceberg, it floats with one-seventh of its bulk above water." This blog, Inside the Consumer Mind, will make deep dives beneath the surface to explore ...