A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his clever dog, a few barks, and the Smyths Toys catalogue, the pair follow the ...

Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer’s push deeper into Europe as it ...

Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer ...

Paw Patrol On The Road, a new experiential event, sees a supersized, immersive Paw Patroller hit the road this summer, appearing at Gloworm Festival and multiple Smyths Toys locations. In its 10th ...

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