A spokesman for Sky says the new identity has been developed ‘to support Sky Arts’s higher-profile position on the Sky channel guide and the channel’s launch on Sky Go, as well as its raft of new ...

Sky Media is ushering in a new era of ‘smart sponsorships’ by bringing the addressable TV technology underpinning its AdSmart solution, which plays adverts only when selected audiences are watching, ...

The tie-up will see authors Polly Williams, Ali Knight, Charles Cumming and Robert Wilson pen a number of backstories to flesh out the channels branding. Airing from today these are intended to impart ...

Brief Complete sound design on a series of idents promoting Cinema, the replacement for Sky Movies. How it was done Opening on a film projector, the idents take the viewer on a journey that ultimately ...

Shriek music and sound design has produced the soundtrack for Sky Movies' new idents. Shriek joined a five-way pitch, which required a new non-Hollywood approach. Sky commissioner Paul Butler said ...

Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas ...