Marketing has one function — directly contribute to producing profitable revenue. Marketing is not about creativity or innovation. It is not about imagery or colors. It is not about tag lines and ad ...

Start with opt-in rate, cost per acquisition, checkout conversion, average order value, refund rate, and churn. Fix the ...

I recently wrote an article about the five lines of effort that startups must possess to become successful. One of those lines includes marketing, which I want to dive into deeper. In the early stages ...

Forbes contributors publish independent expert analyses and insights. I write about social, mobile and marketing trends. This article is more than 10 years old. Comfortable times are often the best ...

Marketing is first all about attracting positive attention. Yet with the rush to reinvent the wheel, many small businesses are losing not only sales opportunities, but lots of dollars. An article on ...

When Tom Scarda heard about a franchise opportunity called Super Supper, he fell in love with it. He was so confident that he and his business partner decided against researching the concept — a ...

I’ve seen the future…and it’s a flywheel. Not a physical flywheel, but a system that is actually a more expansive and digital equivalent. Like a flywheel, the system gathers momentum to help you ...

Editor’s note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not ...

Two-color symbol. Four words. The new logo and slogan for the Houston Food Bank keeps things simple. It's just a bright-green apple, outlined in black, next to these words: "Filling pantries. Filling ...

This adviser's simple yet effective grain marketing strategy helps producers make sound decisions that fit their operation's ...