I'm seeing it more and more. Fly gear inspired by the NFL, MLB, college football, music, and musicians. Is this a good thing, or pure capitalism in bad taste? I'm guilty of it. I'm a University of ...

Calling all Dead Heads who also happen to be anglers and boaters. Simms Fishing just launched a limited release of gear and apparel related to the iconic band. According to the folks at Simms, it’s a ...

A Minnesota-based business is about to expand. Vista Outdoor has announced its plans to buy Montana-based Simms Fishing Products for more than $192.5 million. Simms, which specializes in fishing gear ...

MISSOULA, Mont. — Vista Outdoor announced it signed a definitive agreement to acquire Simms Fishing Products of Bozeman, with a purchase price of $192.5 million. The Minnesota company owns over three ...

Judd most recently served as president and general manager of Salomon North America, where he was responsible for all aspects of the brand’s business. ANOKA, Minn.--(BUSINESS WIRE)--Vista Outdoor Inc.

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. A longtime local fly shop and fishing outfitter has been sold to Simms Fishing Products. Simms, a ...

Simms adds groove and color to their fly fishing gear by teaming up with the Grateful Dead. I'm guilty of it. I'm a University of Washington Alum. The "UDub" colors are purple and gold. I have a ...