The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.
When Quibi launched in 2020 with $1.75 billion in funding and Hollywood pedigree, it promised to reinvent television for smartphones—and shut down within months. Its strategy was to slice ...
In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...
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