OpenAI really wants to keep you inside the ChatGPT interface, and one the ways it's doing that is letting you shop inside the app. Target is the latest retailer to sign up, joining Walmart, Etsy, and Shopify ahead of next week's crucial Black Friday sales.

OpenAI is pushing deeper into retail, with Target set to debut a new ChatGPT-powered app for shoppers. The app is launching in beta next week.

On an earnings call in August, the day of Target's CEO announcement, Fiddelke laid out his three top priorities: reestablishing Target's reputation as a retailer with stylish and unique items, providing a more consistent customer experience, and using technology more effectively to operate an efficient business.

OpenAI and Target announced plans to make the retail giant’s app available through ChatGPT’s new app feature on Wednesday, marking the latest tie-up between the AI startup and a large retailer as OpenAI looks to help users with more shopping-related tasks.

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

One last new feature is Find Bullseye, Target’s beloved mascot. Available through Store Mode in the Target app, shoppers can find the mascot and collect a holiday sticker at checkout. While using the app in-store, virtual animated helpers will also guide guests through their app experience.

MINNEAPOLIS, Nov. 19, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced that consumers will be able to discover and shop Target right inside ChatGPT, part of an effort to reimagine AI-powered shopping as a curated, conversational experience — and just in time for holiday shopping.