AdExchanger

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...
Variety

Common Sense Networks, Integral Ad Science Strike Kids-Advertising Alliance

Common Sense Networks, and Integral Ad Science have struck a pact to provide safe, data-driven solutions in the kids’ advertising market. Common Sense Networks, a for-profit affiliate of Common Sense ...
Forbes

Common Sense Approach To Auditing For Ad Fraud

Among chief marketers, there appear to be several common attitudes towards digital ad fraud. 1) We’re not aware of ad fraud, or at least any that affects our campaigns, so we’ll keep buying. 2) We ...
Ad Age

How to make sense of marketing mix modeling—and make it work for your brand

Are you a print subscriber? Activate your account. By Tim Nudd - 27 min 12 sec ago By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 22 min ago By Adrianne Pasquarelli - 2 ...
Ad Age

In cookieless world, ad tech industry debates how to make sense of ad IDs

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 15 hours 12 min ago By Ad Age Staff - 15 hours 37 min ago By Tim Nudd - 16 hours 2 min ago By Brandon Doerrer - 16 hours 59 min ...
MediaPost

Google AdSense Ad Intents Format Launches For Automated Ads

Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers ...