Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the complex world of B2B sales, there is often confusion between the selling journey and ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, Amplyfi surveyed ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

Sex symbols, hot women and provocative poses. It might work for B2C brands but does sex really sell in B2B? Claire Weekes investigates Okay, so you’d expect the use of sexual imagery to help along ...

LONDON (Reuters) - Guardian Media Group and private equity firm Apax have agreed to buy Emap and its business-to-business unit in a deal worth about 1 billion pounds. Shares in the London-based ...