How does your company value and weigh market orientation in relation to your clients? Companies need to evolve and diversify their approach — removing focus from selling points and functionality.

Recruiting new clients is a top priority for every accounting firm. It is with that goal in mind that most people share content online. To garner a return on your firm’s content, it must be picked up ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword ...

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective ...

Ready to flip the script on your freelance career and start connecting with clients who truly see your worth? The secret isn’t just being good at what you do; it’s knowing how to show up where it ...

Most clients are a joy to work with. Some clients, however, may become the bane of your existence. Here are 25 big warning signs that you might be dealing with a client from hell. Whether you work at ...