America has a long, rich tradition of beer brewing. By 1873, there were over four thousand breweries in the U.S., a record not surpassed until 2015. But one of the most popular breweries of yore is ...
Today, American beer culture is generally divided between mass-market lagers and pilsners and the modern wave of craft breweries. Yet North-American beer brewing history predates the U.S. itself. Up ...
Schaefer beer was once the one beer New Yorkers had when they were having more than one, as a variation of its famous ad slogan went. Now, more than a generation after the former king of New York ...
You've probably noticed that beer tastes have changed over the years. Walk into any bar today and you'll find craft IPAs, ...
Utica, N.Y. — It had one of the most memorable slogans (and jingles) in beer advertising: “The One Beer to Have When You’re Having More Than One!” Now Schaefer Beer is back. Once an iconic American ...
Schaefer Beer, once a favorite of Brooklyn Dodgers fans at Ebbets Field, has been reformulated and updated for the 21st century. By Florence Fabricant The Dodgers are long gone from Brooklyn. And so ...
A bit of ephemera, a small sketch, opens a window onto the lost Schaefer Brewery on Kent Avenue in Williamsburg, showing a decorative embellishment that once may have graced the interior. Full view of ...
The classic New England-style house set on 5.5 acres at 1016 Old White Plains Road in Mamaroneck was built for beer baron Rudolf Schaefer Jr., the longtime president of the Schaefer Brewing Company ...