Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

As any successful business owner knows, within each challenge awaits a hidden opportunity. Using a SWOT analysis is one of the best ways to identify underlying problems in a business and unearth those ...

Short for strengths, weaknesses, opportunities, and threats, the SWOT analysis can provide a powerful framework for personal growth and, more specifically, leadership development. The Fast Company ...

Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and ...

One of the traditional steps in developing a strategy begins with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The results are usually unremarkable, highlighting ...