Boosted by sponsorships of Roger Federer, Ben Shelton and Iga Swiatek, On Holding looks to celebrate the Australian Open with ...

Shares in the Roger Federer-backed running shoe company On ... The listing comes at a time when running shoes have been selling well, as people seek to do more exercise outdoors in the pandemic.

Roger Federer took on Serbia's Dusan Lajovic in his ... But as the Japanese company does not make tennis shoes, it appears likely he will continue to wear his Nike trainers.

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Roger Federer has put his signature on a string of Wilson rackets.

Ben Shelton endorses ON, which is backed by Roger Federer, for apparel and shoes. Iga Swiatek and Joao Fonseca are other players who are sponsored by the brand. Carlos Alcaraz spoke about his ...