Roblox's Untapped Billion-Dollar Advertising Opportunity

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
Marketing Dive

Hugo Boss lands on Roblox to promote new denim-inspired clothing line

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...
AOL

Roblox announces new ad format, Google partnership to boost advertising business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
Marketing Dive

Roblox scales rewarded video ad offering via Google partnership

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...
Pocket Gamer.biz

Roblox recruits Unity's Mike Schoelch as new head of agency partnerships

Roblox has appointed Unity's Mike Schoelch as head of agency partnerships. As part of the company's global brand partnerships ...
Campaign Asia

Adidas creates clothing for Roblox avatars

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...