…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

When you think about video games, you subconsciously understand that the “main item” that you’re getting is the video game itself. All the other “merch” that comes from various games and franchises is ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...