Royal Bank of Canada is providing a virtual reality "try before you buy" experience for its RBC Rewards customers. Consumers can now virtually try a product or experience before purchasing it with ...

RBC's leadership in the loyalty space continues with the launch of Pay Bills with Points TORONTO, April 3, 2019 /CNW/ - Making the redemption experience even more rewarding, RBC's Pay Bills with ...

Royal Bank of Canada is applying blockchain technology to its loyalty program, in an effort to make its rewards more tangible and accessible. The idea is to distance the bank from longtime systems of ...

To stimulate local economies across Canada, RBC Rewards gives clients double the points at restaurants and 30% more value when they redeem points for gift cards or pay with points in-store Points for ...