From a 2006 radio spot to billions of dollars in economic impact, Pure Michigan celebrates two decades of drawing in travelers seeking an authentic escape "Pure Michigan tells our story and defines ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

Two corridors in Northern Michigan have earned the designation of Pure Michigan Trails - and they couldn’t be more different. The Betsie Valley Trail is a gorgeous 22-mile pathway that draws walkers ...

Autumn officially arrived on Tuesday evening, and the magic of fall arrived with it. “As fall descends across Michigan’s 19 ...

LANSING, Mich., Jan. 14, 2025 /PRNewswire/ -- Following years of ratcheting national stress and a bubbling desire to reclaim time and connection, travel brand Pure Michigan predicts 2025 will see a ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

GRAND TRAVERSE COUNTY, Mich. (WPBN/WGTU) — The Department of Natural Resources and Pure Michigan now recognize 11 trails in the state as having the best trail experiences. Only one is a water trail, ...

MICHIGAN. (WNEM) - McDonald’s is teaming up with Pure Michigan and Coca-Cola to launch a new frozen drink for Michiganders to beat the heat as they explore Michigan’s two peninsulas. McDonald’s is ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

A serene, Midwestern city is a hidden gem for much of the country, but not for locals who have been flocking to this lakeside retreat in the northern part of Michigan. It's the charming, picturesque ...