When it comes to fashion brands and retailers, 60% of Millennial women learn about the products from having direct contact with others wearing the brand or word-of-mouth, compared with 34% who read ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

This paper proposes a methodological framework that extends the advantages of behavioral targeting while preserving the privacy of the individual. Instead of profiling individual users according to ...

Arbitron and VNU want to pursue a non-radio use for the Portable People Meter – to track consumer purchase behavior. Both companies, along with Proctor & Gamble, have agreed to explore possibly ...

The TVB on Thursday (2/17) released new research conducted by GfK on its behalf that puts a spotlight on identifying the importance of media platforms in influencing consumers during the purchase ...

The growth of online shopping casts a long shadow over a surprising trend: consumers spend significantly more per visit in-store than online. The trend was validated yet again in a recent First ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge your game plan. While utilizing up-to-the-minute data might seem like a ...

EIQ Research Solutions, sister company of Convenience Store News, surveyed convenience store shoppers to understand how, if at all, purchase behaviors of c-store prepared food might differ if shoppers ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...