Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.

Puerto Rico's latest tourism boom is not being driven by glossy brochures or old school TV ads. It is happening on phones. For Gen Z travelers, the island lives first on their screens as beach clips, ...

The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...

“Don’t let go of the flag. ... I don’t want them to do to you what they did to Hawaii,” Bad Bunny sings in his song “LO QUE LE PASÓ A HAWAii.” The singer and global phenomenon has made it clear that ...

Puerto Rico's tourism industry is booming, but it's causing environmental and cultural concerns. Efforts are underway to promote tourism beyond San Juan, encouraging visitors to explore the entire ...

“Puerto Rico’s tourism industry has reached new heights, solidifying our position as a leading global destination,” Chandler said in a statement. “As we set our sights on 2025, we’re focused on ...

NEW YORK CITY (WABC) -- NYC & Company and Discover Puerto Rico have announced a first-ever official partnership aimed at boosting tourism between New York City and Puerto Rico. New York City's ...

Bad Bunny's Super Bowl performance significantly boosted interest in Puerto Rico tourism, increasing flight searches by 245 percent and generating economic benefits for the island.

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Carlos A. Suárez Carrasquillo, University of Florida (THE CONVERSATION) The Puerto ...