To start off, let's answer a basic question: What is a business development mindset? A mindset, as defined by the Oxford Dictionary, is a set of attitudes and beliefs held. Simply put, it is what we ...

Self-promotion: Just hearing the term makes many people cringe. But the reality is, if you’re a business owner, self-promotion is crucial for success. The more you put yourself out there, the bigger ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Aj Aviado is a Painter and Musician. He started life as an artist when he was 3 years old and started doodling on walls with both his left and right hand. Everything around him is a potential piece of ...

As a business owner who desires growth, you definitely need to adopt certain types of marketing because it is the most effective way to connect your products or services with your audience so that you ...

Want your company to be sustainable, adaptable, and geared towards success? Look towards creating a gender-diverse environment in your workplace. Here are some tips to help you along. Statistics ...