At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

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Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

StackAdapt sees an opportunity to activate data and drive cross-channel impact. The post StackAdapt unveils a martech suite ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

Programmatic is an easy channel to turn on. Brands turn it on at the top of the funnel, but do not consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Sixty-six percent of marketers expect that their programmatic advertising budgets will increase in the coming months, according to a new study from Ascend2 shared with Marketing Dive. "The State of ...

NEW YORK--(BUSINESS WIRE)--PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single ...

Pharmaceutical Executive: How do you see AI evolving programmatic marketing in physician-only platforms in the next five years? Dr. Harshit Jain: AI will play a role. It is already impacting ...