Mid-August is about to arrive and you know what that means – pumpkin spice everything. The season is on with Pumpkin Spice Lattes now flowing at Krispy Kreme – and Pumpkin Spice Cake Doughnuts coming ...
Product choice is good, there's little question about that. When you can select from among a wide variety of products in a given category—whether at the supermarket, consumer-electronics vendor, or ...
Bertini, Marco, Luc Wathieu, and Sheena Iyengar. "The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality." Journal of Marketing Research (JMR) 49, no. 1 (February 2012): ...
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