Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...

The journey of designing and launching the X-Ray Collection of keyboard keycaps reveals both the complexities and rewards of product creation. As detailed by Matthew Encina, the process involves ...

Marketing involves many activities that require research and planning well before any advertising, promotions or public relations activities take place. Based on the challenges of marketing products, ...

Scaling a digital product is one of the most exciting but also one of the most challenging parts of its lifecycle. As demand for a product grows, it’s crucial to ensure it can handle increased traffic ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on challenges in marketing a new product and ways to overcome ...

Not too long ago, a project work model was a staple in the world of business and startups. With improvements in business models, however, and an increasing number of companies began phasing out their ...

Lululemon Athletica Inc. (NASDAQ:LULU), a leading designer and retailer of athletic apparel with a market capitalization of ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the release dated September 14, 2016 with the following corrected version due to multiple revisions. The corrected release ...

The Cradle to Cradle Products Innovation Institute and Make It Right have announced four winners of its second annual Innovation Challenge, that have designed building products that have the potential ...

The military and commercial aerospace industry presents a variety of test requirements that test-and-measurement companies address with the gamut of products and tools extending from simulation and ...