In the hyper-competitive era, standing out as a distinctive brand has become a necessity, mostly for small and medium-sized businesses. It takes a lot of resources to find a brand persona, and if any ...

Packaging is an ancient practice. Humans have been improvising containers for holding and transporting things for millennia, from baked clay vases to tanned leather satchels to sawed and nailed wooden ...

Sometimes the best ideas are made of cardboard. That’s the case with Pip and Grow and its cardboard Smitten bassinet box—co-founded by Sarasota’s Lauren Hughey and her friends Amber Kroeker and Kate ...

Most of us toss those cardboard boxes that bring goodies from Amazon, Best Buy, and other retailers into the recycling bin without a second thought. But the cardboard may soon be coming back in the ...