The study’s central finding is that there is no perfect slogan for every objective. If a brand wants to be liked more, it ...

The New England Patriots’ new regime isn’t just making changes to the football team, but they’re also making changes inside their facility. The organization has replaced Bill Belichick’s “Do Your Job” ...

Whether connected to a little jingle or rocking it on its own, slogans that go the extra mile have planted themselves deep ...

Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers. Naturally, ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

A great slogan can do far more than sell a product; it can become part of everyday language. The most successful slogan campaigns are simple, memorable, and powerful enough to instantly remind people ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...