Download this paper to find out to how to take a truly omnichannel approach and mitigate back-office integration issues. The sharpest marketing minds out there realise that you don’t decide to ‘do’ ...

Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. The ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying ...

Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

(Ad) Marketing trends are constantly evolving. Changes in technology and business practices affect how companies target and convert new customers, and marketers need to stay on top of the innovations ...

When I started out in industrial marketing in the late 70s, both the sales funnel and the marcom tools needed for it were few and far between — and relatively simple. We created a trade journal print ...

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges ...