Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

Nike has acquired RTFKT Studios, adding the virtual sneaker startup's logo next to those of Nike, Jordan Brand and Converse. Nike is taking another step into the metaverse by acquiring RTFKT Studios, ...

Nike unveiled an Olympic-themed ad earlier today, narrated by Willem Dafoe, and featuring sponsored athletes such as LeBron James, Serena Williams, and Sha’Carri Richardson. It uses intense visuals to ...

Nike has put its global media account into review according to sources. The sports shoe and athletic wear giant spent an estimated $245 million on media in 2021 according to agency research firm ...

Cincinnati Bengals star wide receiver Ja'Marr Chase is leaving Nike to sign with Fabletics, an apparel company for which ...