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Sprite has been creating notable content with many of hip hop’s biggest stars for some time, and their latest could be their best to date. On Thursday (June 1), the beverage company unveiled an ...

For generations, Sprite has shown unwavering support to Hip-Hop and its artists. Nowadays, the brand continues its legacy of celebrating Hip-Hop music with its latest summer campaign in honor of ...

Sprite, a brand that has championed hip-hop culture for more than 35 years, will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living ...

Sprite has been a central proponent of Hip-Hop music and culture dating back to the 1980s and that synergy remains true more than almost four decades later. As Hip-Hop celebrates its 50th anniversary ...

Hip-hop fans who have been savoring for a collaboration between Nas and Rakim since the QB adherent debuted in 94 with Illmatic, may soon have their collective appetites satisfied. A recent report ...

The first teaser trailer for Showtime’s new hip-hop documentary Word Is Bond has arrived. In between archival footage of freestyle sessions, including one featuring Notorious B.I.G., Rakim, Nas and ...

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...

The Hip-Hop deity drops gems and jewels on the morning crew and gives fans one helluva interview. Didn't mean to make that rhyme on purpose by the way... When Rakim’s rap career began to take shape he ...

“I remember when URL was S.M.A.C.K. DVDs and it started hitting the streets back in the early 2000s. You used to [have to] pull up on 125th, and grab a copy or someone would hit you with it backstage ...

This weekend on December the 10th, Nike will be celebrating their 25th year anniversary of the Nike Air Force 1. The event will be held in New York and only invited guests will be able to attend. For ...

Rakim is the optime of hip-hop excellence. His uncanny ability to create clever rhymes and unique flows was ahead of its time. Before hip-hop became the mainstream sensation that it is today, The God ...