Business Wire

Old Spice Muscle Surprise Reveals Secrets behind Terry Crews' Powerful Body

Manly Scented Old Spice Body Wash and Re-fresh Body Spray Unlocks Cast of Terry Crews Characters in New Desktop and Mobile Interactive Game – MuscleSurprise.com CINCINNATI--(BUSINESS WIRE)--Old Spice, ...
Variety

Old Spice ad puts you in Crews control

Old Spice Muscle Music from Terry Crews on Vimeo. Say this much for Terry Crews: The way this guy’s career is going, he’ll never get pigenholed into any one type of role. The versatile actor is taking ...
Marketing Dive

Old Spice muscles in on personal care with interactive game

Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews ? and his muscles, in particular ? to ...
The Atlantic

How Vimeo Built the Interactive Old Spice 'Muscle Music' Video That's Crushing the Internet

With over 1.5 million views, Wieden and Kennedy's latest video for Old Spice is a smashing success -- and it's only a day old. It's easy to see why; former NFL player and action movie star Terry Crews ...