Strategies to mitigate global climate change should be grounded in a rigorous understanding of energy systems, particularly the factors that drive energy demand. Agent-based modelling (ABM) is a ...
This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...
Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of ...
AZoCleantech on MSN
Study Identifies ‘Neural Loyalty’ as Key to Bridging Gap Between Sustainable Intentions and Consumer Action
Investigating sustainable consumer behavior, new research highlights emotional and cognitive drivers, with neural loyalty ...
Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence ...
In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...
Consumer words have power. They share their thoughts, opinions, and feelings on many platforms. Listening to consumer conversations and understanding the narratives is crucial for a marketer to ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...
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